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EXPLORE THE FORMULABOOK A FREE CONSULTATION

Each ingredient
has a purpose.

Formulated with research-backed, clinically-proven actives that help create the right conditions for visibly healthier-looking hair.

The most clinically studied topical treatment for stimulating follicle activity. FDA-approved to support visible regrowth when used consistently.

  • Clinically proven to stimulate follicle activity
  • Supports visible regrowth over consistent use
  • FDA-approved topical active ingredient

A natural 5-alpha-reductase inhibitor derived from Carthamus Tinctorius. Targets the hormonal pathway behind pattern thinning at the source.

  • Naturally supports healthy DHT levels
  • Targets hormonal pathway behind thinning
  • Supports a healthier scalp environment

Stimulates scalp microcirculation, delivering nutrients to the follicle root and promoting a healthier growth environment.

  • Promotes scalp microcirculation
  • Delivers nutrients to follicle roots
  • Supports a healthier growth cycle

Supports keratin infrastructure, the structural protein that gives hair its strength, resilience, and visible thickness.

  • Supports keratin production
  • Strengthens hair structure
  • Contributes to visible thickness
FDA-Approved Active Clinically Studied Plant-Derived Post-Transplant Formulated
THE EVIDENCE

The only FDA-approvedtopicalproven to regrow hair.

Minoxidil 5% is the only topical growth stimulant cleared by the U.S. Food and Drug Administration for androgenetic hair loss. Decades of peer-reviewed data show it prolongs the anagen phase, thickens miniaturised follicles, and improves scalp circulation.

84.3%

of men saw regrowth in 5% minoxidil clinical trials

4 to 6 mo

to visible new growth with consistent daily use

5%

the maximum FDA-approved over-the-counter concentration

SOURCE: OLSEN ET AL., J AM ACAD DERMATOL, 48-WEEK DOUBLE-BLIND STUDY.

The timeline of regrowth.

Results take time and vary from person to person.

Your routine begins.

Apply half a capful to the scalp as directed on your carton. Minoxidil needs consistent use to begin working at the follicle level. No visible change yet, and this is expected. Building the habit now is the most important thing you can do.

What pre-testers are saying

"I noticed visible regrowth by week 8. The foam absorbs quickly and doesn't leave residue."

James R., Pre-tester
James R., Pre-tester results

"Finally a minoxidil that doesn't feel clinical. The ritual of applying it actually became something I looked forward to."

Daniel K., Pre-tester
Daniel K., Pre-tester results

"12 weeks in and my barber asked what I was using. That says everything."

Marcus T., Pre-tester
Marcus T., Pre-tester results

Honest answers.

Compliant, clear, and consistent with the Drug Facts label.

Most users see first signs from around month 3. Visible regrowth typically appears between months 4 and 6 with consistent use.

Half a capful to the affected area of a dry scalp, massaged in with your fingertips. Men apply twice a day. Women apply once a day.

The difference is not a smaller dose for women, it is a different regimen. In a 2011 randomised trial published in the Journal of the American Academy of Dermatology, once-daily 5% minoxidil foam was shown to be non-inferior to the older twice-daily 2% solution in women, while producing significantly less scalp itching and dandruff. The higher concentration in a once-daily foam does the work the older regimen needed two applications to do.

Always follow the Drug Facts panel on your carton. Using more than directed will not speed anything up.

Yes. A short 'shed phase' in weeks 2 to 8 is expected and clinically documented: old miniaturised hairs are pushed out as new terminal hairs cycle in. Don't stop.
Yes. Minoxidil is routinely combined with finasteride and used 1 month post-transplant to support density. Always confirm with your physician or transplant surgeon.
If you stop using the foam, hair loss will begin again. New gains depend on continued use. The subscription is designed to support consistent use without the friction of reordering each month.
Most common: short-term shedding, transient scalp dryness, mild itching. Rare: facial hair growth in women, lightheadedness. Discontinue and consult a doctor if you experience swelling or chest discomfort.
Pick monthly, 3-month, or 6-month delivery. Pause, skip or cancel anytime in your account, with no calls and no fees.
We currently ship across the US, and select international countries. Availability is based on local rules for importing minoxidil products. Customs duties, taxes or additional information may be required when your order reaches your country. More regions coming through 2026.
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